Innovative business building flexes custom suite thanks to digital PR photography
A DYNAMIC photo-op unveils the story behind Cyrenians’ expanded headquarters at Norton Park thanks to our digital PR experts.
A DYNAMIC photo-op unveils the story behind Cyrenians’ expanded headquarters at Norton Park thanks to our digital PR experts.
Norton Park, renowned as Edinburgh’s charity hub, has been the home of Cyrenians for over two decades. This strategic move into a larger, purpose-built office marks a significant chapter in the charity’s journey, reflecting its growth and the escalating need for its vital services.
The new headquarters, nearly double the size of its former space, underscores Cyrenians’ commitment to tackling both the causes and consequences of homelessness more effectively.
Our photography played a pivotal role in bringing this story of the new HQ to life, focusing on the modern features of the office and the dynamic community at Norton Park. These high-quality, eye-catching images were crucial in capturing the attention of the media and conveying the significance of Cyrenians’ work within this unique charitable ecosystem.
Visual storytelling, as demonstrated through our photos, can significantly enhance media pitches, offering journalists a compelling reason to spotlight a story.
The media coverage, enriched by our engaging visuals, not only highlighted Cyrenians’ expanded capabilities but also underscored Norton Park’s role as a cornerstone for charity organisations in Edinburgh. The positive response, including inquiries from other charities looking into available office spaces, affirms the power of effective visual and narrative storytelling in media relations.
At Holyrood PR, we pride ourselves on creating and sharing stories that matter. The narrative of Cyrenians’ expansion within Norton Park is one of the many examples for the impactful work being done in the heart of Edinburgh’s third sector. Through strategic media relations and powerful photography, we help ensure these important stories reach and resonate with the right audiences.
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