Media Training

Prepare for life in the media spotlight by learning tricks of the trade from  public relations experts

DO YOU want to know how to get your most important messages over during a 15 second TV or radio appearance?

Or maybe you need to know how to deflect hostile questions when your business or organisation is in the full glare of the media spotlight?

Perhaps you just want to know more about the best way to frame your key messages to make them most attractive and interesting to newspapers, magazines and specialist news sites?

Whatever your needs the old adage rings true: “Fail to prepare, prepare to fail.”

Media training is essential for any business person who is likely to be facing the media – whether that means conducting phone briefings with sympathetic journalists, giving opinion to niche bloggers or facing down a crisis in front of the TV cameras.

Sign up for media training with Holyrood PR and get 10% off

The expert public relations team at Holyrood PR, the award-winning agency in Edinburgh, Scotland, boast decades of front line media experience, both as journalists and while advising clients how to attract or react to media attention.

Drawing on that extensive experience, our public relations advisers are able to prepare bespoke media training for any organisation, from defence specialists to legal companies.

Guaranteed to be lively and entertaining, as well as eminently practical and instructional, media training prepared by our Scottish public relations agency is always memorable.

Whether you want to understand the mechanics of the story telling process or know how to stay calm and focused on your message during turbulent times, then Holyrood PR in Edinburgh is the agency to speak with.

Find out exactly how our public relations agency can benefit your business

Media training is best delivered by people who spend every day dealing with the exact situations and scenarios you are likely to face – that’s Scottish PR agency Holyrood PR.

We’d love to discuss your needs and come up with a perfectly tailored media training solution for your team. So call us on 0131 561 2244 or fill in the simple form below and we’ll get straight back to you:

Check out what our clients have to say about us:

Stephen Varwell, Planning and Communications Manager, Peatland ACTION

“The training and support that Chris and Scott at Holyrood PR have provided has been extensive and a real support to our team.

As a direct result we now have a raft of team-members that can be called on to engage with the media, with our full confidence.

Our messaging is far simpler too and we’ve been able to roll it out effectively across all our partners. Our recent story-spotting training was a real eye-opener too – it showed our colleagues throughout the organisation just what we are sitting on.

We’re looking forward to continue working with Holyrood PR, with more training taking place in the coming months to further build our expertise.”

Laura Varney, Devolved Nations Press Officer, Royal College of Psychiatrists

“The training is excellent and educational – as you would expect from two real experts in the sector. The best feedback I can offer is that immediately after the training, I had two of our senior management team jumping to do media interviews. That’s a win in my book.”

Mary Mowat, Communications Manager, The Mental Welfare Commission for Scotland

“Holyrood PR provided media training for senior members of the Mental Welfare Commission in spring 2021. Every person involved from the Commission found the training day extremely useful; practical, based around our organisation, and thorough. The training was put into practice shortly afterwards when we launched a major report and our team handled media interviews well, using the guidance given by Holyood PR. Highly recommended.”

Carol Harris, Communications and Public Affairs Manager, Royal College of Nursing Scotland

“Holyrood PR have provided media training for the Royal College of Nursing’s senior staff and elected members over recent years. Always accommodating and flexible they respond quickly to our needs and their experience and expertise ensures results. This year the team has adapted to our request to deliver the training virtually and the feedback from the participants has been extremely positive, giving them the tools and confidence to face media interviews.”