Rebirth of hospitality venue secures key media coverage thanks to Food and Drink PR

WORD of a fresh start for key local hospitality venue spread throughout local and business coverage, shining a light on the reinvigoration of a locally loved venue and a sign of resilience amongst a possible business downturn.

When national catering company Hickory went into administration, Eskmills Venue (as it was then) was set to lose £150k as its main creditor. Rather than accept the blow, local entrepreneur Oliver Stephens took on the challenge to acquire the site, opening it as ‘The Venue at Eskmills’.

After months of negotiations with the Administrators, Oliver’s acquisition was successful, expanding the services offered at the establishment, alongside a further £150k investment.

Our Food and Drink PR experts crafted a media release to celebrate the reopening. Not only was it good news for the local community, but it was also well received by local and business-centred publications.

The story’s coverage resulted in:

• 14 items of coverage
• Estimated audience reach of more than 41 million across online and social platforms
• Key coverage across business and local outlets such as Edinburgh Evening News, Scottish Business News, Insider UK, Daily Business, East Lothian Courier and The Edinburgh Reporter

Rewards from the venue’s reopening would not only be reaped by Eskmills itself, but it also proved to be a boost for the local economy and community when 80 soon-to-be-weds and other event-goers were contacted by Oliver himself when their plans were cancelled due to Hickory’s downfall.

He also welcomed three former employers of Hickory onto his team to replicate the core elements of the venue’s service.

This story reflects how our Food and Drink PR experts clearly communicate the value of the reinvention from a venue specific to weddings, to a destination for business conferences, community events, and celebrations of all kinds.

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