Content delivers landmark engagement across LinkedIn
AN INNOVATIVE, digital strategy has helped a leading training provider dramatically boost its online visibility, culminating in landmark engagement figures and a spike in industry recognition – all thanks to a smart mix of powerful content and digital PR.
Over the past six months, Share’s digital presence on LinkedIn has seen explosive growth, reflecting both the organisation’s commitment to its mission and the strategic PR expertise deployed by our team.
With a strong desire to be seen as the frontrunners in housing and property sector training, Share partnered with our team to transform their social media activity into a consistent showcase of purpose, people and performance.
We got to work crafting a tailored strategy that would spotlight Share’s values, people, purpose and offerings.
The campaign blended powerful storytelling with well-timed, visually engaging content that reflected the organisation’s mission to upskill, empower and inspire.
This transformative strategy has delivered remarkable results over six months:
- Increase in followers from 634 in October to 1,000+ in May
- 13,376 impressions and a 16.7% engagement rate in April – the highest month on record
- Single day of record engagement in March, leading to high-profile industry recognition
- A 202% increase in link clicks from February to May (from 358 to 1,444)
Share’s rapid digital rise isn’t just about numbers – it represents a meaningful shift in how the brand is perceived by the sector.
We also supported Share on-site at its flagship events: the Workplace Wellbeing Conference, the Corporate Governance and HR Conference, and its highly regarded Annual Conference – capturing live content that resonated in real-time with professional audiences and key stakeholders.
A major milestone came in March 2025, when our campaign delivered Share’s single biggest day of engagement across both 2024 and 2025 to date. That moment of resonance not only connected with followers – it also reached a national TV journalist, who later hosted Share’s prestigious Awards Ceremony in April.
The engaging and consistent output has aligned with Share’s wider mission of building confident, skilled, and empowered professionals in housing and property, while also strengthening its brand identity among decision-makers and peer organisations.
For our team, it meant building a flexible content plan that responded to sector trends, maximised event impact, and created tangible conversation points. With every visual, caption, and conference post, we made sure Share’s story was told in ways that clicked with audiences.
And with this fresh momentum, Share is well on its way to becoming the go-to name for training and development in housing.
Visit Share’s LinkedIn page here: Share LinkedIn
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