Hard graft leads to deep understanding that drives exceptional hospitality PR
THERE are no short cuts to success. No corner cutting for the win. Of course there are odd flukes and lucky breaks in business. But sustained success requires constant graft.
That’s why we so cherish those moments in a busy agency life that make you pause and smile — and winning the Sheraton Grand Edinburgh account is definitely one of them.
However, we’re not just celebrating a win – for anyone navigating the world of hospitality PR, our approach to landing this sought after account offers valuable insights into what makes a successful agency partnership in any sector.
This renowned hotel, with its breath taking views of Edinburgh Castle and the multi award-winning One Spa, chose us not just for our creative ideas, but also for our proven track record of simple, hard work.
Our approach to winning this account reveals everything about how we operate – we actually do the work. We put in the hard yards and we work up a sweat. There’s nothing wrong with glossy presentations filled with generic AI generated ideas and sales-heavy pitches. But we took a different path.
Weeks ahead of the pitch our team immersed themselves in every aspect of the hotel’s operation—from researching its deep-rooted connections to Edinburgh’s cultural scene to exploring its innovative culinary experiences and commitment to sustainable luxury.
Crucially, we also engaged with the hotel’s tier one media targets directly – gaining a deep understanding about how both agency and client could best collaborate to identify and share the most powerful content.
We also visited the hotel for a first-hand experience of its award-winning hospitality. This wasn’t just research; it was about truly understanding what makes this hotel exceptional, as well as the significant challenges and hurdles facing the entire sector. It was about coming up with considered, creative and realistic concepts to help meet those challenges with confidence.
We wanted our pitch to reflect more than just what the brand stands for. By demonstrating how our approach to consumer PR could amplify the hotel’s unique voice in an increasingly competitive luxury hospitality market, we showcased our ability to deliver tangible results, backed by proven success from similar campaigns.
And if you’re reading this while considering your own PR journey, remember—the right agency isn’t just about big ideas. It’s about deep understanding, strategic execution, and a proven ability to deliver results.
Here’s to new beginnings, Scottish hospitality and the stories we’ll tell together.
What could your business achieve with a Scottish PR agency that builds deep understanding while also working incredibly hard on your behalf?
Our award-winning Scottish PR agency believes that stories are at the heart of every business. With a wealth of industry experience and media relations, we can offer digital PR services in Scotland to boost your brand presence. To get in touch with our team – simply give us a call on 0131 561 2244 or fill in the form below:
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