Shocking stats revealed by kids’ charity make a huge impact in the media, with help of our Scottish PR agency
SHOCKING statistics revealed by Scottish charity KidsOR‘s global report landed major national news titles, reaching millions of people.
The report revealed 1.75 billion children do not have access to safe surgical care – a key stat the release led on – sharing the shocking scale of the issue.
The team at Holyrood PR drafted a media release and pitched the story to national, regional, TV and broadcast to amplify the awareness – securing prime coverage with broadcast giants, STV.
Coverage highlights include:
- 165 items of coverage across National, Regional, Local and Business publications
- 13,804,966 opportunities to see online, in print and across social media
- 19 shares across social media reaching 5,272,871 people
- Key national Features in: The Daily Mail, STV News, The Independent, The Scotsman and The National
- Regional coverage across the UK including features in Clydebank Post, Belfast Telegraph, Western Telegraph, Edinburgh Evening News, Glasgow Evening Times and The Cotswold Journal
Careful planning allowed us to work with the charity’s teams to prepare a package of work that was primed for the media. The coverage has revealed the stark figures with individuals currently involved with the charity, as well as those who have never heard of it before and may want to get involved.
Our team spoke with KidsOR Chairman, Garreth Wood, to gain further insight into the severity of international inequalities in children’s health care and discuss what needs to be done to change this.
The charity’s report, ‘The Unmet Need of Children’s Surgery in 2022’ was compiled with research partners at the University of California San Francisco (UCSF) and data collected by KidsOR.
The report further unveiled that 9 in every 11 children globally do not have access to safe surgery, whilst a further 54 million require surgical procedures that are not available.
You can donate to Kids OR’s lifesaving work by visiting www.kidsor.org
Read the original release:
Children dying at “astonishing rate” due to lack of surgery finds Scottish charity report
Need a Scottish PR agency to help boost your business? Our team of experts are here to help.
Getting in touch with our team of experts couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few minutes to fill in the form below and one of our team members will get straight back to you:
Contact Form.
