Live digital content drives standout LinkedIn engagement with social media and digital PR

A STRATEGIC content strategy across four major housing conferences has helped a leading training provider reach professional audiences in real-time – thanks to social media and digital PR.

Property and housing sector training provider Share, worked closely with our team to reach beyond in-person conferences attendees and position Share as a digital leader in the sector.

The carefully executed content plan through LinkedIn showcased the power of social media and digital PR when aligned with a focused event programme and a clear communications strategy.

The strategy demonstrated how such conferences can take hold of powerful digital opportunities and create outstanding results. At the Young Housing Professionals Conference in March 2025, our campaign delivered Share’s single biggest day of engagement across 2024 and 2025 to date.

Over the four conferences, the live content delivered remarkable results on LinkedIn:

• Over across 4,800+ impressions across the four events
• 316 reactions across all posts
• 53.1% peak engagement rate at Young Housing Professionals Conference
• 485 total link clicks
• 943 LinkedIn members reached

Ahead of each event, we carefully created content planners, preparing all captions in advance to be signed off by Share, helping us run the page smoothly on the day.

We then built anticipation through teaser posts, speaker spotlights and insights into the day’s keynotes and workshops – warming up audiences and boosting visibility.

At each event, we captured and posted real-time updates on LinkedIn, engaging with those present while expanding reach to key stakeholders and professional audiences.

This combination of strategic planning and agile execution helped position Share as a digital leader within the housing space, underlining its ability to lead critical conversations across multiple professional themes.

Not only does our events work make Share’s place in the sector made known digitally, but it also reflected their wider mission of building confident, skilled, and empowered professionals in housing and property.

Visit Share’s LinkedIn page here: Share LinkedIn

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