Charity providing paediatric surgery in Africa lands an exclusive
An exclusive feature for Kids Operating Room [KidsOR] unveiled astonishing achievements to improve surgical care in Africa, thanks to our charity PR experts.
The team at Holyrood PR worked with KidsOR to identify what audience they would like to target with this story. Once we had that identified we were keen to secure an exclusive with a key publication. The Times was selected as the correct outlet to share this news.
Our charity PR experts secured a prime interview for Garreth Wood – Co-founder and Chairman of KidsOR – to reflect on the ground-breaking achievements.
Highlights include:
- Featured on The Times Scotland Online and page 11 of The Times
- 3 key messages included
The announcement revealed that KidsOR operates 100 times every single day and has helped thousands around the continent. In collaboration with the University of California, KidsOR also shared it has created 1,177,918 Disability-adjusted life years (DALY) after completing 70,000 life-changing surgeries since 2018. The DALY figure recognises the years of disability prevented by their work.
The feature with The Times ensured KidsOR’s key messages were shared with an important and widespread audience.
Securing the media exclusive was a much more strategic way to secure coverage for this good news story – ultimately it provided strong interest and brand recognition for the client.
In addition to providing state-of-the-art paediatric Operating Rooms for children who need safe surgery, KidsOR funds the training of paediatric surgeons and anaesthesia providers and works with National Ministries of Health to develop sustainable healthcare services. In 2021 the charity provided 22 scholarships in Africa.
For more information on KidsOR, please visit: www.KidsOR.org
Read the original release here:
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