Brothers’ brand takes a bite into national success thanks to Scottish PR agency
A THRIVING Mexican restaurant brand that has broken into the retail sector cooks up hot media coverage thanks to our Scottish PR agency.
Starting out as a pop-up stall at farmer’s markets, FreshMex now operates in Edinburgh and Glasgow. Fast forward to today, the brand has launched its own products into supermarkets – a milestone worth shouting about.
This achievement from a family-run start-up deserved its moment in the spotlight and our team took this is a chance to create a powerfully positive media release to showcase the brand’s consistent growth.
The results included the following highlights:
- 27 items of coverage
- 3,544,725 opportunities to see
- Hits in The Scotsman, Edinburgh Evening News, Aberdeen Live, MSN UK and Press & Journal
Our team knew the best way to create a buzz in the media was to announce the brand’s first major supermarket listing in a seperate follow-up release, with the initial retail launch announcement serving as the perfect talking-point piece.
To ensure the release made its impact, our team arranged a photoshoot of the retail products as well as images of the two Scottish brothers to put faces to names. The vivid and bright background of the FreshMex restaurants made for the perfect backdrop, garnering some fantastic images to make the release really stand out.
The story proved to be a huge success, spreading awareness of the emerging food brand, creating even more opportunities for business growth as the brand continues to strive for further supermarket listings.
To find out more information please visit the FreshMex website.
Read the original release:
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