Milestone CEO appointment scoops stellar coverage
A HIGH-PROFILE succession story at one of Scotland’s top family-run food manufacturers has captured media attention across the board, thanks to a strategic PR push that positioned the news as a key chapter in the brand’s continued legacy and growth journey.
Macphie, a global leader in food ingredient manufacturing, has announced a major leadership transition with the appointment of a new CEO from the next generation of the founding family—an evolution that forms a critical part of its future-proofing strategy and long-term sustainable growth plans.
Recognising the significance of the moment for the business and industry alike, our team ensured the announcement was handled with maximum impact. We secured exclusives with heavyweight national and trade titles, giving Macphie a prominent platform to reinforce its values, vision, and enduring success story.
This coordinated media effort generated outstanding results:
- Over 2 million opportunities to see
- Exclusive interview in The Herald
- Targeted sector piece in The Grocer
- Coverage in The Scotsman, The Times, and regional standout P&J, Aberdeen Business News and Mearns Leader
- Industry spotlight in The Caterer
The appointment represents a seamless and meaningful handover that not only celebrates Macphie’s heritage but also underscores its innovative spirit and commitment to remaining a dynamic force in the global food ingredients space.
Our media strategy ensured the story landed with maximum gravitas. We orchestrated a full campaign with a carefully timed release, sourced exclusive angles, and coordinated in-depth interviews to offer key journalists valuable content and insights.
Macphie’s decision to elevate the next generation was not just business news- it was a compelling narrative of legacy, trust and the strategic foresight that ensures longevity in a competitive market.
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