In the modern age, it’s clear that social media has become a major asset for PR. After all, few tools can help you maintain a consistent and positive reputation across such a broad audience in the same way as social media.

But, if you’re tired of the same old posts and need to spice up your account’s feed, then we’ve got some inspirational ideas below.

Unique Post Ideas for PR Success

Standing out in a sea of millions of other companies striving to showcase their best side can be quite the feat. As such, your posts should be both strategic and packed with creativity to boost your brand’s reputation. Here, our first suggestion is to work on crafting more interactive posts, like polls, or even gamifying them for extra engagement.

To illustrate what we mean by this, let’s say you’re an online casino platform trying to promote one of your slots like Gate of Olympus. Rather than simply make a post or publish a story with generic information about the game like the free spin feature, you could hide little easter eggs across several posts and stories, like hiding mountain emojis over a set period.

Then, issue a challenge to your audience; who can find the hidden Easter egg emoji the fastest. You don’t even have to offer a prize, as just the claim of being the winner can be enough. This light-hearted approach will make you seem more relatable and fun, which is always a good way to connect with your audience.

Another way to increase engagement is by posting behind-the-scenes shots, such as one filled with a collection of funny bloopers from official company videos. Or, once a month, you could

highlight an employee who’s gone above and beyond, and film a video or write a feature about them. After all, modern clients care deeply about how a company operates, from sourcing practices to employee well-being.

You could also try hosting weekly themed live sessions. For instance, one week you could do a simple Q&A, the next you could do a funny challenge, and so on. Follow this up with a story or post with a hint for your next theme, asking your audience to comment their guess for what you’ll be doing the following week. This will naturally improve your engagement and drive further excitement.

Last, but certainly not least, jump on trends but don’t be afraid to add a unique twist related to the sector you’re in. This suggestion may seem the most obvious one, which is why being creative is crucial here.

For example, if you’re a food-related company, you could rehash a “retro” challenge like the chubby bunny. If you haven’t heard of this trend before, participants stuff their mouths with marshmallows and say the words chubby bunny. What you could do instead is replicate it by using your own products and saying your company name instead.

If you’re looking for more inspiration on how to do this, take a look through posts from brands like Duolingo or RyanAir. Their social media feeds will provide you with a masterclass on how to promote your brand positively and still stay current with the online world.

The Role of Social Media in PR

Social media may have started out as a way to connect with loved ones and keep them up-to-date, but nowadays, it has also become an indispensable tool for businesses. This is especially true for PR, as it offers a digital solution to a space that lacks the face-to-face interactions required to build trust.

With billions of users online, social media bridges the gap between brands and their clientele, creating opportunities for meaningful engagement through visual posts like video content.

This can be leveraged to amplify your brand reputation in a positive way. The above suggestion of behind-the-scenes videos of your employees, for example, will help humanise your brand and nurture an emotional connection with your audience.

Beyond engagement, social media also offers an easy way to analyse data directly from the platform. This will provide you with valuable insights into audience behaviour, improving your understanding of what resonates with them the most. This can then be utilised to refine strategies over time and ensure you’re on the right path to PR success