charity win’s over media with partnership announcement

Kids OR’s latest fundraising partnership makes the headlines with help from charity PR experts

charity PR Photography, Artemis partnership success post graphic

When a Scottish charity specialising in providing children in low and middle income countries with access to safe surgery secured a partnership with leading UK fund managers, charity PR experts were ready to cut through with the perfect story.

KidsOR has been named a beneficiary health charity by Artemis Charitable Foundation – the charitable trust set up by leading UK fund manager Artemis Investment Management.

Contributing £25,000 in 2022, the trust is helping KidsOR achieve their goal of providing critical surgery to more than 635,000 children by the end of the decade. On top of providing essential paediatric Operating Rooms it also trains paediatric surgeons and anaesthesia providers.

Our charity PR experts were on hand to share the exiting partnership with media, generating a host of fantastic results:

11 items of coverage online, across social media, and in print publications
162,515 opportunities to see across national, regional, and business media titles
Key Features in; The Scotsman, Scottish Business News, and Edinburgh Chamber of Commerce

Our team spoke with Director of Fundraising and Communication at KidsOR, Kate Smith to gain further insight in to the charity’s mission and how partners like Artemis are fundamental to the overall work.

We drafted a press release and sent it out to the media achieving coverage across national, regional, and business media publications.

This coverage was incredibly valuable to the charity as it places them in front of a huge audience of general members of the public that may be interested, potential sponsors and future partnerships – while helping to raise its profile in general. In addition, it placed KidsOR at the forefront of supporters’ minds and shows how they may be able to help in a large or a small way.

Read the original release:

Artemis Charitable Foundation supports KidsOR to further paediatric effort in Africa

For more information on KidsOR, please visit: www.KidsOR.org

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