PR success plants seeds of growth for business launch

A FIRST of its kind business helping organisations maneuver the carbon market officially launched to the world, attracting media attention across Scotland.
Akre was started to help firms navigate the rapidly emerging carbon market in a bid to assist companies in offsetting carbon emissions. The firm encompasses three divisions; Akre Trees, Akre Capital and Akre Exchange.
Akre Trees grows trees from scratch to plant from its carbon negative tree nursey – which is a world first. Akre Capital works as a natural capital advisor and Akre Exchange works as a trading market for carbon credits.
To showcase this business to the world, its founder Renwick Drysdale called upon our Scottish PR agency to help launch the firm.
We worked closely with Renwick to make sure we drafted a press release which featured all the key, major talking points about the business. In what is a complicated topic, it was important to get the intricate details into the story while keeping it simple and easy to understand.
The press release was carefully issued and pitched to news publications across a wide-spanning media landscape.
The story quickly grew media momentum:
- 29 items of coverage
- 870,762 opportunities to see
- Featuring The Scotsman, The National, Farming Online, Sustainable Business Magazine, Scottish Business News and The Courier
By playing a part in the official launch of Akre, our team of PR experts were delighted to help tell the world about this unique firm looking to combat environmental worries.
We’re confident that by garnering the media response we did, Akre was placed in the right places to attract organisations looking to act in the fight against global warming.
To read the original story, click here:
Company launched to help business see the good from the trees
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