Water Direct’s social stats soar with tailored digital PR campaigns and focused content

In October, Water Direct’s social media strategy took a transformative leap! Our digital team collaborated closely with the water supply experts to implement a content-driven approach.

Campaigns were meticulously aligned with Water Direct’s brand voice and values, creating a blueprint for structured, engaging, and impactful posts.

Key initiatives like “Meet the Team,” “Case Study,” and “Did You Know” brought the owned platforms to life, while providing variety, and driving meaningful interaction. Holyrood PR’s first few months with Water Direct laid the foundations for future digital PR success, complete with refined templates and a polished brand tone.

The results? A clear indication of an engagement strategy hitting the mark:

• Impressions tripled to 15 000 over a two month period
• Clicks also tripled over the first two months
• Engagement increased five times, placing Water Direct among the top three in the industry.

Partnership-focused posts with organisations like Yorkshire Water were the most shared on LinkedIn, reaffirming the importance of highlighting collaborative partners.

Looking ahead, Water Direct’s social media journey is poised for even greater success. With a stronger emphasis on campaign-driven posts, bolstered by striking visuals and continued partnership with Holyrood PR and Water Direct, the brand is set to sustain its upward trajectory.

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