International success story helps leading Scottish manufacturer cook up a PR storm across top-tier titles, driven by Food and Drink PR
A MAJOR expansion into the Middle East for a celebrated Scottish food firm has not only signalled impressive international growth, but also stirred up a wave of national and regional media interest, proving the recipe for success in Food and Drink PR.
Macphie, the Stonehaven-headquartered food manufacturer, made headlines after announcing its first-ever overseas manufacturing facility with a site in the United Arab Emirates, solidifying its commitment to global expansion.
The move was hailed as a key milestone in Macphie’s growth strategy, allowing the brand to better service partners and clients in the fast-growing Middle East market.
With a focus on increasing responsiveness, reducing delivery times, and boosting flexibility, the launch is already helping Macphie stand out as a major Scottish exporter on the global stage.
The story was strategically rolled out to highlight the business value of the expansion, positioning Macphie not only as an ambitious food manufacturer but as a future-facing Scottish brand with global reach.
This strategic approach delivered significant results, including:
- 15 pieces of media coverage, reaching a combined audience of 2,691,275
- Features in The Herald, Press and Journal, and Aberdeen Business News
- A high-profile, long-form CEO interview with Ed Widdowson in Press and Journal
- New Middle East media opportunities unlocked – including award and speaking potential
The story’s wide appeal, from food sector trade press to regional business publications, helped reinforce Macphie’s position as an innovative and values-led brand.
The coverage not only celebrated the business milestone but served as a platform to amplify future growth stories, attracting attention from overseas stakeholders and influential trade media alike.
With further opportunities already emerging off the back of the campaign, including media briefings, awards programmes and high-value speaking engagements, this Food and Drink PR success has proven to be a catalyst for international recognition.
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