Consistent wins in The Grocer showcase the value of expert support from a Scottish PR agency
AN ONGOING series of editorial wins in The Grocer – one of the UK’s most respected food industry publications – has helped a Scottish ice cream maker to carve out a commanding presence in national trade media.
In a sector where influence among buyers, distributors and retailers can make the difference between stagnation and growth, Mackie’s of Scotland has successfully positioned itself as a brand with something to say – and a proven track record of doing things differently.
Backed by strategic communication support from our PR agency, Mackie’s has consistently translated key brand milestones into media wins, telling powerful business stories that stand out among an ultra-competitive FMCG environment.
Here are just a few highlights of Mackie’s impressive track record with The Grocer:
- 17 items of coverage over the past two years, averaging at one story every six weeks.
- Features spanning everything from business insight and leadership profiling to sustainability and market trends.
- High-value exposure to The Grocer’s 140,000+ monthly readers, including key retail buyers and industry decision-makers.
The consistent coverage in The Grocer has been a standout of the PR campaign. It is the UK’s leading publication for food and drink professionals, and the tier-one target publication for Mackie’s.
With a strategic mix of leadership profiling, innovation storytelling and proactive media relations, Mackie’s has landed an enviable number of features in The Grocer over the past two years -reinforcing its reputation with key industry stakeholders.
Each appearance in The Grocer has helped to cement Mackie’s reputation as a major player in the food and drink industry – boosting its profile across retail, manufacturing, and export audiences.
By understanding exactly what The Grocer is looking for and shaping ideas that speak directly to its readership, we helped Mackie’s cut through the noise and grab the kind of attention that matters.
The coverage also led to a visit to the farm from a renounced journalist at The Grocer too, further cementing the relationship between the publication and the firm.
It takes a close, trusted relationship, a steady stream of strong stories and a Scottish PR agency that knows how to speak the media’s language.
Check out some of the features below:
Mackie’s posts profit increase having secured wider UK distribution.
How Mackie’s MD is giving the Common touch to a family business.
Mackie’s of Scotland appoints Barry Swan as Head of Engineering.
Mackie’s appoints Jordan Noble as people and development manager
Mackie’s bucketing the trend in tubs
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