Strategic campaign showcases the power of social media and digital PR in the utilities sector

A BRIEF from our client Water Direct to highlight the value of its emergency water service to high level decision makers across the UK, led to our expert social media and digital PR team launching an effective and tactical paid LinkedIn campaign.

Water Direct’s WaterTight service provides guaranteed emergency response with onsite support in as little as four hours, a vital safeguard for businesses reliant on a continuous water supply.

Running just short of two weeks, the campaign achieved 618 link engagements and more than 47,000 impressions.

Supplemented with highly targeted creative and messaging aligned to the Water Direct brand, the campaign perfectly promoted our client’s WaterTight service, reinforcing its rapid-response business continuity solution to professionals across infrastructure, construction, manufacturing, and transport sectors in major UK cities, including London, Manchester, and Glasgow.

By hyper targeting the audience to operations and facilities leads and using direct relatable language around real business risks and losses, the campaign positioned Water Direct as a trusted expert in risk mitigation, prompting quality clicks through to a newly enhanced WaterTight landing page.

Bold visuals and urgency-led copy quickly led to industry buy-in. The campaign not only hit, but exceeded engagement targets, underlining how cleverly executed social media and digital PR can amplify reach, sharpen messaging and drive real results in a highly specialised sector.

Here’s how the campaign performed:

• 618 link engagements
• 47,248 impressions across LinkedIn
• £620 total spend – tightly optimised for maximum return

This campaign didn’t just generate interest, it created momentum. The consistent targeting, meaningful content, and polished creative helped drive high-value traffic and boost brand awareness across LinkedIn’s professional audience.

With these results, Water Direct now has a stronger digital foundation for follow-up campaigns and business development opportunities, proving that smart use of social media and digital PR is key to moving the dial in niche B2B markets.

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