Don't be puzzled by public relations as we help explain how the pieces fit together
Sunday, January 11th, 2015
Your piece-by-piece guide to PR services to help solve the media puzzle
FEW things in business are more frustrating than being set a challenging puzzle when all you really want is simple and straightforward information.
Yet it happens all the time. You want to know about the benefits of a product or service and instead you are faced with a mental assault course. Potential clients feel confused by what is on offer and exactly what’s involved, making it easier for them just to walk away.
So, we’ve produced this essential guide to PR services for businesses. We hope it takes away your pain by answering the questions you didn’t even know to ask.
Check out our easy explanation of five main pieces of the PR jigsaw and how they fit together – all with examples of how these have worked for real businesses you will recognise:
LONG TERM PR – The pinnacle of PR activity is the sustained PR campaign, over 12 months or more. It’ll come with clear and measurable objectives. Find out how taking the long view can work for any client – from Hollywood actresses to wind farm developers and care home operators.
PR PROJECTS – If you don’t have the resources or simply aren’t ready for the big commitment, then find out if a short or one-off PR project could work for you. We explain the implications – and how this cost-effective solution delivered amazing results to a female-friendly hotel chain and a renowned Indian restaurant.
LAUNCH EVENT PR – Is it possible to use public relations to launch a new product or service? Not only is it possible but we’d heartily recommend that you do. And our case studies feature examples as varied as High Street fashion giants to anti counterfeit crusaders.
SOCIAL MEDIA PR – How about Twitter, Facebook and the like? Could or should social media form part of a wider PR campaign – and can that be handled by a PR agency? Yup. In fact find out how we delivered a social media profit boost for a restaurant.
PR PHOTOGRAPHY – Seeing the paparazzi at work looks daunting yet that’s a million miles away from how successful PR photo shoots work? Let us debunk the myths and explain how your PR agency should take the strain – so that you just have to relax and smile for the camera.
After reading our guide, we hope you’ll be better able to decide if your business could benefit from a sustained, long-term PR campaign or whether you might be better suited to a short or one-off project campaign.
If you found this information useful, it is worth checking out a series of other essential guides we have produced to help businesses like yours to use and choose PR services. Because when you get the most out of public relations, we all benefit.
BEHIND THE BLING – Our PR agency has won a string of Gold and Silver PR awards. Behind the Bling explains what that mean for real businesses like yours – such as measurable results, including more sales or more website traffic.
PICTURE PERFECT – Powerful PR photography is crucial for businesses, with the right images making a dramatic impact on success. This series of posts deliver their own compelling picture of how high quality photos drive media coverage, website success and social media buzz.
SAY HELLO TO SEXY PR - Any business can be sexy enough for public relations success, even if their work isn’t glamorous – and we’ve proved it time after time. This series of posts shows how a wee bit of imagination transformed the media profile and success of various unglamorous companies
REBOOT, RESTORE, REVITALISE – From dedicated online hubs, to free video coverage, your public relations can come with a range of added benefits and we explain what they are. Essential reading if you want to reboot, restore or revitalise your business, whether choosing a PR agency for the first time or benchmarking an existing PR partner.
Find out how our award-winning public relations agency in Edinburgh can help your business
We’re a chatty bunch and we’d be delighted to speak with you about the potential benefits of our PR services, including website content strategies, media relations, PR photography or video.
You can phone us on 0131 561 2244 or fill in the simple form below an we’ll get straight back to you:
Scott Douglas is the co-founder of the multi award-winning Holyrood Partnership, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.
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