Young Entrepreneur Proves There’s Nothing Square About Storage
Thursday, November 19th, 2009
on behalf of Project Work and Other Clients
Now storage entrepreneur calls in Edinburgh PR agency
A young entrepreneur is thriving after staging two separate buyouts to run her own data storage business.
Katie Bennett has relaunched the information management firm as Cube Datastore after first buying her way out of a franchise with nationwide operator, DataSafe Storage.
Now the former events organiser has also negotiated a management buyout with her parents who established the business and is aiming for 15% growth in her first year.
– Read related article: Small Business Opportunities Franchise.
Cube Datastore one of Scotland’s leading archive management services, stores hard copy files and digital media for more than 150 businesses, looking after more than 55,000 boxes and 3,000 data tapes.
Katie, who originally trained as a transportation designer, said: “I joined my parents in business two years ago and got hooked. It had already been running for eight years so was already a trusted and established service.
“I was lucky enough to come in to a thriving operation, but we’ve proved with the changes we have made already how there is always more to achieve. The starting point was buying us out of the franchise, which we felt was limiting our ambitions.
“As a result, I now have the independence to provide the most up-to-date facilities to clients, while keeping up the high standards of data storage services they’d come to expect.”
Digital media experts in Scotland
Within months of June’s franchise buyout, Katie also negotiated an MBO with her parents, David and Elvin. While they agreed a 10 year term, the businesswoman is confident she will honour the full payment in just five years.
The former pupil of Edinburgh’s St Margaret’s school graduated from Northumbria University with a degree in transportation design. Her flair for business flourished during two years as a managing director with On A Roll Entertainment, the Edinburgh-based firm which runs events and mobile party venues in cities across the UK.
But Katie chose to leave the successful company to lend her expertise to her parents’ data storage company.
She said: “My main focus has been overseeing major business changes – not least a rebranding and change of name – while ensuring there was no adverse impact on our customers.
“That has gone more smoothly than I could have hoped. We have invested heavily in cutting edge technology to make the service more transparent, so our clients have actually received an even better service.
“Our new record storage and management software produced by O’Neil Ltd allows clients to log in online at any time to view exactly what they have in storage, what’s been accessed, by whom and when. It is very powerful customer tool.”
Scottish PR campaign builds awareness
Katie expects the digital storage side of the business to grow fastest and is already seeing increasing demands for storing hard drive backup tapes as well as document scanning and archiving services.
She added: “We have fireproof safes for storing digital media and are taking in around 150 hardware backup tapes a day.”
All boxes held by Cube Datastore have a unique barcode which can be located instantly with a scanner. A further 182,000 files also have individual barcodes to allow quick access to key documents.
The purpose-built base on the Granton Waterfront in Edinburgh is both secure and accessible, with room for the expansion of Katie’s ambitious business plan. Currently two dedicated vehicles and delivery staff offer a 24/7 collection and delivery service for clients.
Those customers across central Scotland include many legal firms, like award-winning solicitors Anderson Strathern. Other clients range from a bakery, through hairdressing firms to marketing specialists. All share an awareness of the importance of good document management.
Katie added: “Professional data storage is an essential security measure for companies of all sizes. Lost data can have disastrous consequences.
“For instance if a business suffers a fire, flood or other catastrophic server failure, those which don’t have data securely backed up and stored have just a 40% survival rate.
“It is important to consult a good data management firm to make sure files are well stored and backed up, but also readily available.”
Unlike many other data storage companies, Cube Datastore does not charge penalty fees to clients wishing to remove items from storage. The open and honest policy ensures customers choose to stay with the firm for its consistently good service rather than hidden termination costs.
Find out how our Scottish PR agency can deliver measurable benefits to your business
Scottish public relations agency Holyrood PR provides PR support,including online PR and PR photograpy to help raise awareness for Cube Datastore.
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Scott Douglas is the co-founder of the multi award-winning Holyrood PR, renowned public relations agency in Edinburgh, Scotland.
As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.
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