Youth is no barrier to success for Catherine, with help from property PR specialists

A YOUNG Farmer has seen her insights into the argricultural sector become a media success, with help from the experts at our Scottish PR agency.

Catherine Smith, is a successful Land Agent with our client Bell Ingram, the Perthshire-based land, estate and property managers.

According to Catherine, it is vitally important that young farmers “look beyond the farm gate and step out from behind computers”.

Following her attendance at the prestigious Oxford Farming Conference (OFC), which ran from January 3-5, Catherine – a farmer’s daughter herself from Yorkshire – feels farmers need to adapt to the changing landscape.

We shared a story based on her strongly-held opinions with the farming and rural media, helping her enjoy widespread and valuable coverage as a result.

Some of the highlights included:

• Prime print coverage in Farming Life Belfast’s newsletter
• Sizeable online coverage on farminguk.com
• More far-reaching coverage on the widely read farminglife.com
• Further powerful headlines in scottishfield.co.uk – another title influential in the rural sector

In total, the story reached more than 25,523 – positioning both Catherine and Bell Ingram in many of the most influential titles serving the market in which they operate.

This key coverage made sure Bell Ingram’s story was front and centre, while reaching a wide and relevant audience.

The original press release can be viewed here.

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