You don’t always need to bring home silverware to make you a winner

by Scott Douglas

Monday, June 15th, 2015

Being an award-winner is something to be proud of – but it’s not all about the trophies

Award winning PR agency shows why it's not all about the trophiesWE’VE  all known one.

An over-modest wallflower who does some amazing stuff and gets great results, yet never seems to get the credit or recognition they deserve because they have a habit of disappearing into the background.

Or the over-confident braggart, with an irritating ability to bathe in any reflected glory while shamelessly self-promoting, irrespective of whether they deliver stellar results or not.

Sound familiar? Probably, since many businesses also unwittingly fall into one of these behaviour types.

Yet there is at least one way to successfully walk that relatively fine line between being an anonymous shrinking violet and a braying blowhard. It can be summed up in a single word.


At Holyrood PR we set aside a lot of time to craft submissions for annual public relations awards. While we hope we might win a gong or two, here’s a thing that might surprise you:

Even if we don’t collect a single nomination, let alone a single piece of silverware, we’ll still consider ourselves out and out winners.

Why? Because we uncover many reasons to be proud while pulling together our entries– and we’re sure your business would as well. Like these:

  • We achieved our best ever month of coverage for a single client in December 2014 – when we delivered them 61 high-quality media articles.
  • During a 12 month period one member of our team created close to a billion Opportunities to See in the media for his varied clients.
  • Over 12 months we organised 40 separate photo shoots for another of our clients, delivering a significant bump in the positivity of media coverage.
  • Another client enjoyed a 40% increase in turnover year-on-year, crediting that result to a successful public relations campaign.2014 CIPR awards

These are the kind of results that’s it’s all too easy to lose sight of when you are in the thick of doing the actual work week-to-week. Yet miss these kind of opportunities to blow your own trumpet and you risk becoming that easy-to-overlook wallflower.

There’s more good news, because Awards also mean you can toot your own without straying into braggadocio. The secret to this is simple enough. Evidence.

Reputable awards in most sectors will demand your claims are backed up with proof of results and verification of what you achieved. Armed with clear facts, evidence and inarguable business results, no-one can accuse you of being a braggart.

So, perhaps it’s time your business used awards season as a chance to look back over a year of work. Chances are you’ll find plenty of reasons to be proud, to look at your successes in a new light and to celebrate the great things you and your people have achieved.

When you have these kinds of positive case studies, you can share them with your team to remind them how good they are. You have examples you can share with potential customers on your website and arm your sales stuff with compelling stories about the real difference you product or services can make.

Who knows, you might even win an award or two.

We can deliver award-winning results for your business

If you would like more information on how we can deliver results like this for your business call us on 0131 561 2239 or fill in the contact form below and we will get right back to you.

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    Scott Douglas, of public relations agency Holyrood PR in Scotland

    Scott Douglas

    Scott Douglas is the co-founder of the multi award-winning Holyrood PR, renowned public relations agency in Edinburgh, Scotland.
    As well as providing expert PR services in Scotland and the UK, the former journalist heads a team which offers a host of other professional media services.
    Those include crisis management PR, photography for business PR, affordable business video, social media campaigns and strategic content planning and delivery for businesses of all sizes.

    View Scott's Profile

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