Food and Drink PR cooks up a media storm

by Angelika Muzyka

Friday, November 29th, 2019

Mouthwatering media success for World Week of Italian Cuisine

Food and Drink PR Success for World Week of Italian Cuisine

IT’S NEAR impossible to find someone who doesn’t love Italian cuisine.

This is why when we were asked to help spread the news of Scotland’s World Week of Italian Cuisine (WWIC) celebrations, we couldn’t contain our excitement.

Organised by Consulate General of Italy, the Italian Institute of Culture, and the Italian Chamber of Commerce and Industry for the UK, the events focused on the amazing food and wine from Italy’s Veneto region and included an exclusive dinner by Italy’s distinguished Michelin starred chef, Leandro Luppi.

With a carefully crafted press release, we targeted key national, local, business and trade media to spread the word about Scotland’s important contribution to this worldwide cultural event.

Using our extensive list of media and influencer contacts, we made sure that all of the important food and drink influencers including food, lifestyle and travel writers, local journalists as well as key social media influencers were targeted and invited to celebrate together.

The highlights included:

An initiative started by the Italian government to promote Italy’s high-quality cuisine around the world, WWIC aims to boost food and wine tourism, particularly to regions little-known outside Italy.

With an attentive campaign approach aimed at both the general media as well as key local food and drink influencers, we made sure that World Week of Italian Cuisine was the talk of the town, helping to spread awareness of the variety and richness of Italian produce which exists outside of the tourist hotspots.


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Angie Muzyka is a member of the expert PR team at Scottish public relations agency, Holyrood PR in Edinburgh

Private: Angelika Muzyka

Senior Account Executive Angie Muzyka is part of the multi-award-winning PR team at Holyrood PR, a leading Scottish PR agency

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