Our client Banks Group gained solid coverage for not just one, but three weeks, thanks to their involvement in the Ready Steady Gallop project.

Hamilton in South Lanarkshire hosted the Ready Gallop event during which 25 life size fibreglass Clydesdale horse sculptures popped up all over the town as part of a bid to increase community engagement and encourage visitors.

As one of the sponsors of the project, organised by Hamilton Business Improvement Development, Banks Group donated £20,000 to allow the two most popular horse sculptures to be put out to pasture permanently in the town.

Holyrood PR asked the local newspaper, The Hamilton Advertiser, if they would be interested in running an online competition offering their readers the chance to vote for their favourite horses, resulting in the strong coverage for Banks all three weeks.

The feature and online vote also worked for the weekly paper generating huge reader engagement with hundreds of people casting their votes.

The Banks Group run a number of property, mining and renewable energy projects throughout Scotland and are based in Hamilton. The area is also home to many of their projects, therefore local community support is absolutely vital. The Daily Record owned Hamilton Advertiser reaches approximately 15,000 local residents in the town every week.

If you would like to find out more about the Banks Group involvement in the Ready Steady Gallop event you can do so by accessing the original press release.