Winds of change blow in sunny coverage

by Chris Fairbairn

Friday, April 20th, 2018

Banks Renewables Kype Muir story covered by a Scottish PR agencyScottish PR agency delivers press success telling of wind farm’s economic boost

SCOTLAND easily has more wind farms than the rest of the UK combined, so how do you cut-through a potentially jaded press with a story about another upcoming development?

We set about the challenge and dug into how our client Banks Renewables – and its Connect2Renewables pledge with South Lanarkshire Council – is helping ensure its project will provide a £101million boost to the local economy. It has already provided £20million in contracts to local firms.

This will have a hugely positive impact on the prosperity of so many people in the region. So we felt that our client’s brilliant work deserved powerful coverage. (Read the original press release here.)
To date, we have achieved the following highlights:
  • 11 cuttings with coverage reaching a key audience and more than 100,000 readers
  • Positive front page splash in the Lanark and Carluke Advertiser along with further coverage in the Hamilton Advertiser and East Kilbride News 
  • High impact print business coverage in The Times, The Scotsman and The National
  • Further online coverage on BQ as well as trade coverage in
  • Entirely positive sentiment across all coverage, with each article consisting of at least two pre-agreed key messages
  • Business impacting coverage, with potential to reach local stakeholders, policy makers and investors

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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