Catering giant won £1 million new business following successful public relations campaign

 Sodexo’s Scottish PR agency served up an award-winning  success story

Sodexo Prestige harnessed public relations for a major launched eventANY BUSINESS welcomes activity which improves the bottom line and adds to a healthy balance sheet, so bosses at catering giant Sodexo Prestige were delighted when a PR campaign helped bring in £1 million of new business.

Holyrood PR were asked to promote Sodexo’s relaunch of premium service, Prestige Venues & Events (PV&E) in tandem with creating a new Scottish call centre to act for all 50 of its top class venues across the UK.

The two month campaign was focused on reaching the crucial B2B market, via the highly influential Meetings, Incentive, Conferences and Events (MICE) media. The campaign also covered a glitzy launch party in Edinburgh.

Holyrood PR surpasses all the pre-agreed targets:

TARGET: Show at least a 40% increase in high-quality, pre-qualified business leads as a result of the PR campaign.
ACTUAL: Sodexo Prestige estimated that 80% of new business enquiries to the ‘Hub’ were directly attributable to the PR campaign.

TARGET: Help the service to win at least £500,000 of new business in the first six months of operation.
ACTUAL: In the first six months the Enquiry Hub generated £1 million worth of new business.

TARGET – Help Sodexo Prestige ensure maximum attendance at launch event.
ACTUAL – The event was heavily over-subscribed, with pre-launch PR credited with ensuring all 200 places were snapped up. 

TARGET – Achieve eight items of pre-launch coverage, and five items of post event coverage, with emphasis on business and MICE titles
ACTUAL – 11 items of pre-event coverage (nine in MICE titles) and 16 items of post launch coverage (15 in MICE titles).

TARGET: Ensure at least one Key Message (KM) in 70% of coverage.
ACTUAL: At least one KM appeared in 100% of the articles.

During the launch event we encouraged extensives social media sharing of the event, using the hashtag #prestigelivelaunch. And we arranged a photographer and videographer to capture the launch night event for sharing across social media – see the video we produced, below:


 

Gold PR awards for public relatons agency Holyrood PR in Edinburgh, ScotlandBosses at Sodexo weren’t the only people impressed by the highly effective public relations campaign – judges at the 2014 CIPR Scotland PR Awards gave the campaign silver in the prestigious Corporate and Business Communications category.


 

Isn’t it time you chose and outstanding public relations agency to benefit your business? 

Holyrood PR has delivered amazing and award-winnning public relations results for a wide range of clients, ranging from billion-pound utilities to small, local restaurants.

We’d love the chance to speak with you about how our range of PR services could help your business to enjoy enhanced performance and an improved public profile.

Since we love to chat, please give us a call on 0131 561 2244 or fill in the simple form, below, and we’ll get straight back to you:

Your Name (required)

Your Email (required)

Subject

Your Message

 

 

So how can we help?

Benefit from business video

Benefit from business video

Action!

Find out how affordable video can bring a host of benefits to your business.

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

If you have any comments or questions, please contact us.

GET ON THE PRIORITY LIST

Keep ahead of your oppositions by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name