Hotel boosted bookings thanks to female-friendly PR campaign success
Hotel saw a huge increase in web traffic thanks to successful public relations campaign
IMITATION may be the sincerest form of flattery, but it left Skene House HotelSuites with a problem that required some intensive PR therapy.
With three prime locations in Aberdeen, the group created a unique niche for serviced apartments with the convenience of hotel services and facilities. However the concept has since been widely imitated.
To differentiate itself all over again, Skene House HotelSuites became Scotland’s first “female friendly” hotelier via Maiden Voyage, a global business travel network for professional women.
So they asked Holyrood PR in Scotland to devise a short public relations campaign and the impact on the bottom line was impressive:
* Booking engine revenue increased almost 40% following the campaign
* Website traffic soared by 27% year on year.
* Skene enjoyed seven out of 10 Google first page rankings for a target search term.
You can check out fuller details of the public relations campaign which delivered such amazing results for Skene House Hotels to read at a time to suite you, simpy by downloading the two page PDF case study.
The results were crucial to the hotel chain, because it went through an extensive vetting process to make sure it met rigorous requirements and standards for female travellers to achieve the Maiden Voyage accreditatin.
It wanted to use this accolade to raise the profile of its venues to local, national, specialist and international markets. So, we steered a three-month PR campaign to boost website traffic, build search engine optimisation with the challenge to increase bookings.
On a shoestring budget we generated 25 articles (triple the agreed targets) in credible newspapers, travel supplements and influential oil and gas magazines.
Find out how your business could benefit from the kind of successful public relations in this case study
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