PR Success for Scottish Business Resilience Centre in war against crime

Making a big noise with savvy public relation to help protect Scotland’s businesses from cyber crime 

hackers SBRCMODERN businesses face a host of criminal threats greater than ever before, from hackers, forgers, counterfeiters and fraudsters.

Providing a bridge between businesses and the authorities, the Scottish Business Resilience Centre tackles areas of commercial threat, including metal theft, human trafficking and illicit trade in fake and forged goods.

However, its biggest challenge is to establish itself as the centre for advice, leadership and collaboration on cyber crime.

To ensure its messages cut through in an increasingly noisy world, the SBRC turned to the team at Holyrood PR, challenging us to raise awareness and understanding of its work, particularly among a Scottish business audience.

How did we do? Let’s just say there was nothing dodgy, suspect or sub standard about our amazing results – which saw us help the organisation to sell out a major conference while also massively increasing business leads for its new ‘ethical hacking’ service.

Across 12 months we tackled a series of separate projects for the SBRC. That included announcing the launch of its ethical hacking programme, a partnership with University of Abertay, which helps businesses find (and close) vulnerabilities and weaknesses in their systems.


PR photos of ethical hacker, Lisa Fiander, by Holyrood PRCheck out the amazing success we delivered for the SBRC with our story about Scotland’s very own ‘girl with the dragon tattoo’ – a fascinating case study on a modern tech PR success story 


We identified its first female recruit, Lisa Fiander. By comparing her with Lisbeth Salander, the character from the popular Girl with the Dragon Tattoo series of books and movies, we created a cultural reference point that tapped into the imagination for the media with coverage across print, online and broadcast media.

For the cyber conference, ‘Trading Securely in Scotland’ we interviewed speakers ahead of the day, forming individual and informative media releases and a video, with a whopping 33 items of coverage directly referencing the gathering.


Edinburgh PR agency help business host a sell out conference thanks to successful public relations campaignInfiltration into the public arena achieved – how our campaign bolstered the success of a crucial conference to tackle cyber crime


And we went even further. To establish Director Mandy Haeburn-Little and the SBRC as the leading voice on cyber in Scotland we also arranged a number of high impact ‘platform’ pieces, including BQ Magazine, Business Insider and Scotsman – establishing that informative and authoritative focal point to the SBRC in the press.

Our campaign smashed the targets we’d agreed with SBRC and the impressive results included:

  • Delivering 127 significant items of coverage (10.6 per month) spanning all media
  • Creating 20.6 million opportunities to see positive stories and messages about SBRC
  • Ensuring important Key Messages were included in 100% of coverage.
  • Helping the conference become a complete sell out, with all places snapped up weeks ahead of deadline.
  •  Doubling demand for the ethical hacking service – which also led to a 166 per cent increase in hackers recruited.

Mandy Haeburn Little is the Director of Scottish Business Resilience CentreMandy Haeburn-Little said: “Holyrood PR is fully embedded in all our own forward planning  at the Centre and is part of our extended team.

“We would not consider holding a public facing conference or  event without having had the planning discussion with the Holyrood team.

One of the main benefits of working with them is that they have no interest in spin – they are all about fact and reality and reflecting coverage of genuine importance and merit.”

FIND OUT HOW YOUR BUSINESS OR ORGANISATION COULD REAP THE BENEFIT OF GOOD PUBLIC RELATIONS

We’d love the chance to discuss how our range of award-winning public relations services could help you to dramatically improve your public profile.

We’re a chatty bunch at Holyrood PR, so please phone us on 0131 561 2244 or fill in the simple form, below, and we’ll get straight back to you:

Your Name (required)

Your Email (required)

Subject

Your Message

So how can we help?

Make an impact with PR photography

Make an impact with PR photography

Find out more

Every story can be told better with pictures. Discover our affordable, high-impact photo packages.

Benefit from business video

Benefit from business video

Action!

Find out how affordable video can bring a host of benefits to your business.

If you have any comments or questions, please contact us.

GET ON THE PRIORITY LIST

Keep ahead of your oppositions by getting the free tips, insights and secrets we share for businesses. Straight to your inbox, every month.
Email address
First Name
Last Name