Safety Experts earn Good Vibrations and get recognised with Product PR success

Effective PR camapaign delivered a positive transformation for the fortunes of vibration safety equipment sales team

Holding the HAVmeterFRONTLINE staff are the eyes and ears of any business and for Reactec the boots on the ground belong to the sales team.

Despite having an ingenious, affordable and effective safety product,  the sales team were coming back with a clear message: “Our name isn’t well known enough.”

Efforts to get appointments with HR or health and safety influencers were being frustrated and the company decided to act by bringing in Holyrood Partnership.

After learning about Reactec’s vibration safety tool, the HAVmeter, we came up with a clear campaign to get its name in front of the wide range of sectors where it could be used –  construction, grounds maintenance, oil & gas and automotive.

We identified general interest stories likely to attract wide attention, including case studies in unusual or unexpected sectors like Everton’s Premiership football stadium and various well-known sites managed by Historic Scotland.

Reactec experienced an immediate and pronounced increase of coverage in target trade and specialist titles and mainstream business media, making the subject accessible to the widest possible audience.

Sales staff reported a marked increase in name recognition and far greater success in booking appointments with decision makers. Little wonder with  169 items of coverage between January 2011 and October 2012. most carrying at least two or Reactec’s key messages.


 

PR in Scotland for ReactecFind out exactly what our successful PR campaign did and the results it delivered to transform the fortunes of the HAVmeter sales team. To read the full detail, simply download the three-page PDF case study by following this link.


 

Find out how your business could experience the kind of enhanced media profile that will open doors for your sales team

If you believe your business deserves to have its stories better told or otherwise benefit from PR which improves the bottom line, then feel free to connect with us whichever way best suits you.

We are a chatty bunch and we’d relish the opportunity to or discuss with you the many ways that our range of PR services could help benefit your business. Call us on 0131 561 2244, or fill out the simple form, below, and we’ll get straight back to you:

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