PR Awards 2012
Holyrood PR in Scotland Claim latest Award Gold for Best Sporting Public Relations Campaign
WE WERE delighted to scoop another gold honour at the 2012 Scottish CIPR PRide awards, our industry ‘Oscars’.
Our work in promoting the U.S. Kids Golf European Championships won Gold in the Best Sporting Campaign.
In their citation, the judges said: “This was a solid campaign which achieved its objectives to engage children in golf and increase entries into the competition, increasing exposure and presenting a positive position for an established event.
“The agency had a low budget to work with and a wide target audience, but managed to make every penny count in traditional and social media outlets.”
The CIPR PRide Awards received more than 1,000 entries from freelancers, consultancies and in-house teams across twelve UK regions and nations. The judging process for the PRide Awards is rigorous with a national panel of industry experts assessing the shortlisted entries and choosing the winners.
CIPR CEO, Jane Wilson MCIPR, said: “The CIPR PRide Awards represent the best, most creative and most effective public relations work across the UK and to win an award is a great achievement.”
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