What’s the Story (Sunday) Morning Glory?
Thursday, April 16th, 2015
on behalf of Commsworld
Edinburgh PR agency shows why the ‘Day of Rest’ is still one of the most valuable times to score media coverage
IT’S ONE of the rites of passage of childhood – questioning why our parents would want to spend hours nursing a cuppa while poring over an enormous stack of Sunday papers.
However, you don’t have to get too much older before you realise the sheer self-indulgent luxury of sitting down to flick through the Sunday supplements.
That’s when you realise exactly why it is a tradition that has passed down the generations and is still very much alive today. Indeed, it’s a tradition that is still carried out by some of the younger account execs here at Holyrood PR in Edinburgh.
They claim to happily dedicate a few hours on a lazy Sunday morning with their partners divvying out the sections which interest them most, like sport, style, food & drink, pop culture, news, finance and property to name but a few.
All of which demonstrates exactly why our public relations agency places such importance on achieving Sunday newspaper coverage for clients – since readers have more time to savour and soak up the messages they get from a Sunday title.
There are other benefits too. Often a story which appears in a Sunday newspaper will end up getting followed up by other media on a Monday, delivering multiple bites of the cherry and yielding extra value for clients.
So here’s a quick round up of some memorable recent Sunday newspaper hits we’ve racked up for grateful clients
Making it easy like Sunday morning for Thames Water
First up is one of Scotland’s most widely read Sunday’s, the Scotland on Sunday. The paper was the perfect platform for our award winning agency to announce Thames Water Commercial Services big expansion plans to attack the water market in Scotland.
After a hugely successful first year Thames Water Commercial Services announced that it would treble the size of its Scottish operation to grab a greater share of the £330million non-household water retail market.
The exclusive piece, supported by some vibrant photography, looked fantastic on the front of the Business section of the paper and was followed up by the Edinburgh Evening News, several online business titles and some key utilities titles the following week.
Chill out tunes for a chill out Sunday
Legendary DJ Moby achieved superstar status in the 90s thanks the chill out vibe of his breakout album, Play – the perfect soundtrack for a lazy Sunday.
So it was fitting that Moby featured in another major feature we secured in Scotland on Sunday – this time on behalf of Scots-born Hollywood actress, Louise.
Holyrood PR account exec, Ross Stebbing secured a half page feature after pitching a story about Louise’s foray into the production world with the formation of her very own company Stormchaser Films.
The story also included a major mention of the actress’s latest movie venture, Intruder, which has a starring acting role for Moby.
Reaching a potential audience of around 110,000 readers, this wasn’t a bad way for these clients to round up their week.
Putting on the Sunday style
Actress Louise has gone on to feature in a stack of important Scottish Sundays, including the Sunday Express which featured here in a ‘top five ones to watch’ alongside stars including Karen Gillan.
The feature was part of a double page spread which firmly positioned Louise as one of Scotland’s fastest rising acting talents.
With a bit of Holyrood PR help, the Sunday Post also devoted a significant space to the actress. Louise’s announcement that she will be producing a movie in Scotland made for a great story about the “untitled Scottish horror story”.
So good, in fact, that the paper placed the exclusive story on the prized page three slot which is most widely read by its 470,000 loyal readers.
Meanwhile, the Sun on Sunday also produced a glamorous double page spread and exclusive fashion shoot with Louise where she chatted about what life is really like in Hollywood and her many A-list experiences with seasoned professionals in the acting world.
Next up Louise landed the sought after cover in the Seven Days supplement of Scotland’s most read paper, the Sunday Mail, which reaches 1.1 million people every week.
That story told the world how a school visit by HM the Queen inspired Louise’s journey to become an actress and also listed the major movies which she will feature in throughout the year.
It’s a weekend – not a weak end
A day of rest it may be, but Sunday also proved to be the ideal day for our client Commsworld to explain one of the biggest announcements in the company’s history.
The network communications specialists, in partnership with Cityfibre, announced an incredible project that will see Edinburgh become the largest Gigabit city in the country with 150km of ultra-fast pure fibre network.
The benefit to the city and the businesses within it will be huge as network and internet speeds could be 100 times faster than the UK’s average.
With that kind of clout, the story had already made a splash in the daily news and business pages – but the Sunday papers offered the ideal chance to take the story on a step further.
Separate articles in both Scotland on Sunday and the Sunday Times helped Commsworld to explain exactly what the rollout will mean to Edinburgh residents and businesses.
Find out how our PR agency in Scotland can help you to win – seven days a week.
So there we have it, proof positive that Sunday newspaper are a fantastic outlet for clients with interesting stories to share.
We’d love to help your business find out how it can enjoy the spoils of media coverage on a Sunday – or any other day of the week. We’re a chatty bunch so get in touch by phoning 0131 561 2244 or fill in the simple form below and we’ll get straight back to you.
Private: Vickie Henry
Vickie Henry is a part of the expert PR team at the award-winning Holyrood Partnership, public relations agency in Edinburgh, Scotland.
The PR agency works with businesses across Scotland.
As well as providing media relations, crisis communications, Holyrood Partnership also offers PR photography, affordable video for businesses, social media services and strategic content delivery for businesses.
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