Wee Pub is a Big Player When it Comes to PR Success

by Kate Foster

Friday, July 5th, 2013

Media Success for tiny pub with huge character

Eedinburgh PR agency celebrates succes of Scotland's smallest pub which created a media storm thanks to food and drink PR

THE WEE Pub in Edinburgh has opened its doors for the first time – and landed a raft of media coverage in the process.

The PR success was delivered thanks to the work of our food and drink PR team, after we organised a photoshoot to celebrate the launch of the pint-sized hostelry.

We arranged a series of fun pictures to show just how compact the Grassmarket venue is – with images showing three young barmaids stretching the width of the pub an other pics showing how there is standing room only for 20 people.

Sharing the news with the media, we achieved a host of online and print coverage, with highlights including:

  • A half page in one of the country’s biggest titles, the Daily Record – as well as an article online
  • Coverage in the national title, The Sun 
  • An article in Edinburgh’s most-read newspaper, Edinburgh Evening News 
  • A feature on the STV website – one of the country’s most popular news sites 

In total the story reached over 850,000 people. Wee pub, big media impact. 

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