Wee Pub is a Big Player When it Comes to PR Success
Friday, July 5th, 2013
on behalf of G1 Group
Media Success for tiny pub with huge character
THE WEE Pub in Edinburgh has opened its doors for the first time – and landed a raft of media coverage in the process.
The PR success was delivered thanks to the work of our food and drink PR team, after we organised a photoshoot to celebrate the launch of the pint-sized hostelry.
We arranged a series of fun pictures to show just how compact the Grassmarket venue is – with images showing three young barmaids stretching the width of the pub an other pics showing how there is standing room only for 20 people.
Sharing the news with the media, we achieved a host of online and print coverage, with highlights including:
- A half page in one of the country’s biggest titles, the Daily Record – as well as an article online
- Coverage in the national title, The Sun
- An article in Edinburgh’s most-read newspaper, Edinburgh Evening News
- A feature on the STV website – one of the country’s most popular news sites
In total the story reached over 850,000 people. Wee pub, big media impact.
Want this kind of result for your business?
Getting in touch couldn’t be easier. Simply give us a call on 0131 561 2244 or take a few seconds to fill in the contact form below and one of the team will get straight back to you:
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