Weapon against e-crime secures media success

by Izzy Stiven

Monday, November 26th, 2018

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Tech PR agency helps share the news of voucher scheme used to combat online attacks

Coverage secured by tech PR agency for SBRC's Cyber Essentials

CYBER attacks are a concern at the forefront of every organisation so when the Scottish Business Resilience Centre (SBRC) urged businesses across the country to apply for funding to secure a ‘Cyber Essentials’ accreditation, we knew we had to share the news far and wide.

Regarded as the baseline standard in cyber security, a Cyber Essentials badge helps to prevent against the most common attacks by applying five basic network controls and serves to inform potential customers and clients of a businesses’ awareness and vigilance in the face of increased cyber threats.

Under the initiative, SMEs and third sector organisations can apply for vouchers of up to £1,000 to help finance the certification, as part of a £500,000 investment by the Scottish Government.

With cyber-attacks a growing risk, it was necessary to ensure that companies and organisations across Scotland were aware of the funding available to them.

We managed to provide a range of online and print coverage, with highlights including:

  • Print coverage in key titles such as The National and The Press and Journal
  • Valuable industry coverage in specialist titles such as Professional Security Magazine and Business Insider
  • Online coverage on BQ Live and Digit
  • A total of 116,833 opportunities to see

By securing coverage for SBRC in both national and industry leading titles, we were able to cement their reputation as a leading business reliance team, working to make Scotland a safer place to live and work.

COULD YOUR BUSINESS BENEFIT FROM SOME TECH PR SUCCESS?

If so, get in touch on 0131 561 2244 or by using the form below –

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Izzy Stiven is a member of the expert PR team at Edinburgh public relations agency, Holyrood PR in Scotland

Izzy Stiven

PR Assistant Izzy Stiven is part of the multi-award-winning PR team at Holyrood PR, a leading Scottish PR agency

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