Weapon against e-crime secures media success

by Izzy Stiven

Monday, November 26th, 2018

Tech PR agency helps share the news of voucher scheme used to combat online attacks

Coverage secured by tech PR agency for SBRC's Cyber Essentials

CYBER attacks are a concern at the forefront of every organisation so when the Scottish Business Resilience Centre (SBRC) urged businesses across the country to apply for funding to secure a ‘Cyber Essentials’ accreditation, we knew we had to share the news far and wide.

Regarded as the baseline standard in cyber security, a Cyber Essentials badge helps to prevent against the most common attacks by applying five basic network controls and serves to inform potential customers and clients of a businesses’ awareness and vigilance in the face of increased cyber threats.

We delivered a range of powerful online and print coverage, with highlights including:

  • Print coverage in key titles such as The National and The Press and Journal
  • Valuable industry coverage in specialist titles such as Professional Security Magazine and Business Insider
  • Online coverage on BQ Live and Digit
  • A total of 116,833 opportunities to see

Under the initiative, SMEs and third sector organisations can apply for vouchers of up to £1,000 to help finance the certification, as part of a £500,000 investment by the Scottish Government. Retired police superintendent Graham Bye, pictured, who is now Cyber Essentials Coordinator at SBRC, spearheaded the campaign.

With cyber-attacks a growing risk, it was necessary to ensure that companies and organisations across Scotland were aware of the funding available to them.

By securing coverage for SBRC in both national and industry leading titles, we were able to cement their reputation as a leading business reliance team, working to make Scotland a safer place to live and work.


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    Izzy Stiven is a member of the expert PR team at Edinburgh public relations agency, Holyrood PR in Scotland

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    Account Executive, Izzy Stiven is part of the multi-award-winning PR team at Holyrood PR, a leading Scottish PR agency

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