Water Battle Reaches Boiling Point Thanks to PR in Scotland

by Scott Douglas

Thursday, August 6th, 2009

Vittoria restaurant on Daily DustAward-winning Italian family restaurant Vittoria has earned postive media coverage for its poll to let diners decide what kind of water should be on the menu.

The Daily Dust new site, which is dedicated to cheerful, happy and amusing news, has dubbed the big vote, “Water Idol”.

Restaurant owner Tony Crolla said regular  patrons and staff were split over whether they should serve up jugs of Scottish tap water – or expensive bottled water from his Italian homeland.

So he has launched an online poll, which will let the public decide.

Read the full story at the Daily Dust website.

The coverage is the latest in a long list of positive headlines garnered for Vittoria and sister restaurant La Favorita in Edinburgh.

Both restaurant brands use Scottish public relations agency Holyrood Partnership for expert handling of their media profile.

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