Water Storm of Coverage

by Chris Fairbairn

Thursday, March 31st, 2016

Thames Water Commercial Services Scottish Success score highly with key press

Our client, Thames Water Commercial Services has enjoyed an impressive run of late, scoring a string of new business wins to take its total Scottish sites managed to an impressive 1300. 
We’ve had a great deal of joy highlighting some of its quirkier and more prestigious clients wins – setting up interviews and photo-shoots with the likes of Summerhall and its Pickerings Gin distillery and Queen’s Park Football Club, based at Lesser Hampden.
These stories reached key Scottish press, leading to prominent features in the Scotsman and the Herald, highlighting some of the reasons why businesses should look to TWCS to manage its water supply.
So it was time to take a broader approach – key readers will have learned of the individual reasons why a switch is smart, now we wanted to highlight the credentials ambitions of Thames’ Scottish arm.
Our story centred on how growth targets set little over a year ago – when the TWCS team expanded – had been smashed.

Using the same quality photographs our story achieved prominent business coverage firstly in the Scotsman, as well as the National, reaching a broad spectrum of business-minded readers.
Rather than stop there, we made sure to work the story as hard as possible, understanding that further coverage could be achieved in key trade press – crucial for attracting talent and gaining kudos in the industry.

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Chris Fairbairn of Scottish public relations agency, Holyrood PR in Edinburgh

Chris Fairbairn

Chris Fairbairn is an Account Director with award-winning public relations agency Holyrood PR. He is part of an expert PR team delivering PR services to a wide range of clients from headquarters in Edinburgh, Scotland.

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