Warners Brings Tinseltown Glitz to Edinburgh’s Property Market
Wednesday, April 13th, 2011
on behalf of Warners Solicitors and Estate Agents
New PR in Scotland for Warners’ property services
Edinburgh’s leading property solicitor has brought some Tinseltown shine to the Capital’s housing market after enlisting the help of a film production company to help promote its property listings.
Warners has been working with innovative Scottish filming company ShootHome.com to create a series of Hollywood quality property movies highlighting some of the properties on its books – in order to promote them to potential buyers across the UK and beyond.
The promotional videos are filmed with the same equipment favoured by some of the top movie directors in the world, such as George Lucas and Danny Boyle, and are designed to showcase the most unique homes on Warners’ listings to buyers that would not otherwise be able to attend standard property viewings.
The films are created by ShootHome, the innovative property marketing start-up and product of Steve Reilly, who has previously produced commercials and music videos for bands including Primal Scream.
Scott Brown, estate agency partner with Warners, said that the videos would provide the firm with another vital tool in helping promote properties for sale in Edinburgh and the rest of Scotland.
He said: “The property market is changing all the time, so it is important to remain one step ahead at all times. It’s no longer the case that estate agents and solicitors can just rely on having their properties listed online – you have to consider every new method of promoting them through new technology.
Scottish property expertise
“Individual property videos are hugely popular and successful in the United States. They effectively offer a virtual tour of each property, which allows people to view them from the comfort of their own home and make a decision about whether they are interested in buying or not.
“Although open viewings are a successful way of attracting interest a property, we have to remember that many people are now using a range of new technology to get information about homes that are for sale in their area. More and more prospective buyers are using the internet – either at home or through their smart phones – to view property details, so these videos are designed to give these people even more information about their potential new home than ever before.
“We’re very happy to be working with ShootHome on these property movies, which are already proving very popular. ShootHome has a great eye for detail – which is something you’d expect from a team that has produced a Primal Scream pop video – and the final films are very impressive.
“In one case, we received an offer for one of the properties within a couple of days of its video going live, so it’s clear that they are a useful tool for marketing homes in Edinburgh and the Lothians.”
ShootHome estimates that, on average, its films help attract successful bids for properties within 23 days of them being uploaded to ShootHome.TV – the firm’s 24 hour worldwide HD streaming video channel. It also says that properties with ShootHome films so far have achieve, on average 99.7% of their asking price.
Quality films showcase homes for sale
Steve Reilly explains: “We’ve taken a fresh approach by creating an innovative property movie product and we’re now making the movies as far away as Silicon Valley, California, where we have now started up. We’re delighted that Scott and Warners have embraced and become leaders with our new technology within their property listings. Our highly effective and award winning property movies are reaching more viewers every day, carefully designed to designed to bring the home to life, selling them faster and for a higher price.
“Warners, which is one of the largest property solicitors in Scotland, clearly see the benefits that this technology will bring for the Scottish property market and their clients. We’re now looking forward to continuing to work with them to lead the way in property marketing.”
The property movies are the latest technological advance that Warners has introduced to its services in the past year, in order to give prospective sellers additional tools to market their properties in the Capital.
Last month, the firm introduced QR codes for the first time on one its property listings – allowing buyers to scan the code with their mobile phone to access additional information such as pictures, floor plans and the property’s Home Report.
Earlier this year, the firm also introduced a text-based system that used GPS technology to provide buyers with information through their mobile phones about the nearest Warners properties for sale in their area.
Warners, which has four property shops in Edinburgh, has been the Capital’s leading property solicitor in terms of property sales and listings for the past 12 years.