Pioneering physio treatment for MS earns clutch of headlines

Holyrood PR has scored a major round of national newspaper coverage for physiotherapist Chongsu Lee, and his pioneering multiple sclerosis treatment.

We told the story of how one of his patients, Scottish actress Alison Peebles, believes his MS treatment is keeping her out of a wheelchair, dramatically improving her ability to walk and balance as she prepares for her next role. Mr Lee’s Point One Clinic in Edinburgh has landed some fantastic broadsheet newspaper headlines, read by hundreds of thousands across the UK.

We secured coverage by way of a 500 word article in The Sunday Times, the UK’s largest-selling quality national Sunday newspaper, with a readership of around 300,000.

This was followed by a substantial article in The Herald, Scotland’s biggest selling broadsheet with a readership of around 150,000, which also picked up on the success of the Point One Clinic.

The story was also published by the Scotsman newspaper, which has a readership of around 90,000. The hat trick of print and online coverage ensured the story was picked up by MS patient groups and Twitter.

The coverage was achieved as part of an ongoing PR campaign by Holyrood Partnership – the full story is in the original press release.

Interested in this kind of media coverage for your business? Contact us to find out how.