Health PR photography, Paths for All and Movement for Health success post graphic.

Walking initiative hits the airwaves thanks to health PR experts

Paths for All Media Coverage

Walking initiative hits the airwaves thanks to health PR experts

Paths for All Media Coverage

National coverage helps relay important message of keeping active

Health PR photography, Paths for All and Movement for Health success post graphic.

Our health PR experts worked closely with Scotland’s national walking charity, Paths for All, and newly appointed chairperson of Movement for Health, Dr Emma Lunan, to campaign against inactivity in Scotland.

Pitching to The Times Scotland as an exclusive, we shared important statistics on the health of the nation, including inactivity figures amongst Scots with underlying health conditions.

Through an informative interview with Dr Lunan and an insightful case study, our PR team was able to structure a story which garnered national attention from print, online, social media and radio audiences.

Highlights included:

  • Exclusive coverage in The Times Scotland across print, online and social media
  • More than 129,000 opportunities to see on The Times platform
  • Prime broadcast interview on BBC Radio Scotland

After interviewing the new chair of Movement for Health and receiving statistics on Scotland’s inactivity figures, our PR team contacted The Times Scotland, pitching the article as an exclusive for the outlet.

Following multiple phone calls with the health reporter, Helen Puttick, we structured a piece which would be of interest to the national outlet’s audience, sourcing an emotive case study relevant to the story.

Our health PR experts were in constant contact with Paths for All and Movement for Health to provide the information requested by the journalist.

After tailoring the release, we cemented the exclusive with The Times, which uploaded the article to its website and social channels, as well as publishing it in the newspaper the following day.

From this coverage success came another. Following the exclusive drafted by our health PR experts, Dr Emma Lunan was approached by BBC Radio Scotland as part of a live interview to discuss the importance of keeping active and prescribing exercise to those suffering from long-term conditions and illness.

The radio interview resulted in an excellent soundbite in which Dr Lunan, and another case study, discussed the importance of walking and keeping active for around seven minutes.

The team at Holyrood PR were delighted with the success. You can read the article here.

For more information on Paths for All, visit: https://www.pathsforall.org.uk

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