New audio service launched by care specialists hits the headlines, with help from social care PR experts
SCOTLAND’S leading champions of independent living have notched up another win – by launching a podcast to celebrate the people across its sector.
The series of audio episodes tell the fascinating story of Blackwoods work in using technology to help people live independently, hearing from customers, long-serving staff and a host of experts in fields including care and robotics.
To help the launch reach the right audience we delivered a burst of social care PR support which yielded impressive results, including:
- 12 items of coverage
- 57,047 opportunities to see via those media stories
- Highlights: Scottish Housing News, Deadline News, Business Mondays
- A further reach of almost 25,000 via social media shares
It was crucial to communicate the key messages to the diverse audience the podcast aimed to reach.
We first spoke with the Chief Executive of Blackwood, Fanchea Kelly, whose insight contributed to the story’s powerful backdrop of an underserved sector finally being given a voice.
As part of our creative strategy, we used engaging photographs to connect with a large social media audience which ultimately contributed 24,778 opportunities to see.
The podcast series will showcase social care policy leaders and agenda setters in the sector, as well as leading experts focused on improving the lives of those with disabilities or age-related conditions.
Read the original release:
Blackwood’s long-serving staff and customers will also be invited to contribute stories of their personal experiences.
For more information about Blackwood, visit: blackwoodgroup.org.uk/
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