Voices of an under-served sector hit the airwaves with the help of social care PR experts

Voices of an under-served sector hit the airwaves thanks to pioneering podcast project

Blackwood Media Coverage

Voices of an under-served sector hit the airwaves thanks to pioneering podcast project

Blackwood Media Coverage

New audio service launched by care specialists hits the headlines, with help from social care PR experts

Voices of an under-served sector hit the airwaves with the help of social care PR experts

SCOTLAND’S leading champions of independent living have notched up another win – by launching a podcast to celebrate the people across its sector.

As it marks 50 years providing housing and care in Scotland, innovative Blackwood has taken another pioneering step, with the launch of its golden anniversary podcast series.

The series of audio episodes tell the fascinating story of Blackwoods work in using technology to help people live independently, hearing from customers, long-serving staff and a host of experts in fields including care and robotics.

To help the launch reach the right audience we delivered a burst of social care PR support which yielded impressive results, including:

It was crucial to communicate the key messages to the diverse audience the podcast aimed to reach. 

We first spoke with the Chief Executive of Blackwood, Fanchea Kelly, whose insight contributed to the story’s powerful backdrop of an underserved sector finally being given a voice.

As part of our creative strategy, we used engaging photographs to connect with a large social media audience which ultimately contributed 24,778 opportunities to see.

The podcast series will showcase social care policy leaders and agenda setters in the sector, as well as leading experts focused on improving the lives of those with disabilities or age-related conditions.


Read the original release:

Podcast is sound choice for all passionate on independent living


Blackwood’s long-serving staff and customers will also be invited to contribute stories of their personal experiences.

For more information about Blackwood, visit: blackwoodgroup.org.uk/

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