Popular Edinburgh restaurant Vittoria faced a dilemma about whether or not to keep serving expensive and environmentally questionable bottle Italian water to its diners.
As owner Tony Crolla wrestled with the ethical dimensions of the issue he had a lightbulb moment – let the customers decide.
To open the debate beyond regular diners at the two branches of Vittoria in the Scottish capital, Tony asked Scottish public relations experts Holryood Partnership to help organise and promote a vote.
A clever PR stunt by Holyrood PR
Now respected UK food writer Tony Naylor has highlighted the Vittoria water poll in his column/blog with guardian.co.uk, acknowleding: “A clever PR stunt this.”
Tony Naylor’s full article, whcih debates whether or not restaurants have a duty to inform and educate their customers about sustainable best practices, can be read at the Guardian online.
Holyrood PR PR in Scotland works with Vittoria and La Favorita family-owned restaurants to help improve the profile of the venues and their award-winning cuisine to the widest possible audience