Salon shines with impressive haul of headlines, thanks to hair and beauty PR experts
WHILE looking to promote expansion of its business, Vincent Bell Hairdressing came to Holyrood PR for a bit of media TLC.
To make a maximum impact over a short space of time with an allocated budged, the hairdressing business wanted to boost awareness and attract new clients.
By investing £500,000 into refurbishing its flagship salon in Stockbridge, Edinburgh, husband and wife team team Vincent and Karen Bell had created a multi-level venue in need of promotion.
With the help of hair and beauty PR experts at Holyrood PR, the salon caught the attention of both customers and journalists, earning valuable coverage in national titles, local news outlets, trade titles and business press.
But it didn’t stop there. With our media savvy, we helped the stylish salon to create a media appeal for budding hairdressers to join the ranks at its training academy, as well as securing headlines about the launch of its new e-commerce product site.
Strengthened with the news of offers and promotional deals, the company welcomed a haul of positive articles, with key messages present throughout.
Media highlights of the three-month campaign included:
- Prime regional and local coverage in titles such as Edinburgh Evening News and The Edinburgh Reporter
- Widespread national coverage in the Daily Record, The Herald, The Scotsman and The Sunday Mail
- Well-positioned pieces in trade and business titles such as The Salon Magazine, Hairdressing Journal and Business 7
- A total of 20 media coverage hits
- Audience reach of 2,053,177
Thanks to the help of a carefully planned and focused PR strategy, Vincent Bell achieved national awareness of the brand, reaching the right clientele and showcasing the salon as a driving force within the hairdressing industry.
Read more about Vincent Bell and the campaign’s success here.
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