Racecourse is giving competitors a run for their money, thanks to PR video
Winning by a nose as Perth Racetrack uses Edinburgh PR agency to attract new business
Are you looking to attract new business? There are a number of ways you could go about this and promoting your product or service with professional video is one of the best.
Video is one of the most effective ways to stand out online, not least because YouTube is the world’s second biggest search engine and video is proven to be effective in helping viewers remember information while convincing them to turn into customers. So if you want to get your business noticed, video is definitely the way to go about it.
Perth Racecourse was quick to recognise the potential of video and as a result called on our filming and editing expertise to deliver a boost to their profile.
The venue wanted a video to showcase Perth Racecourse as a hospitality and events venue, using the Thistle Awards as well as the Scotland Food and Drink Race Day as case studies to highlight the use of space and the high standards of food and drink produced at the events, thanks to Sodexo Prestige Venues and Events, which is the exclusive catering and hospitality partner at the historic course.
Why is video so crucial in attracting new business?
The power of PR video keeps growing. It is an incredible communication tool for businesses to reach potential customers and once it has been created it is a resource you can keep using over and over again.
In this case, Perth Racecourse wanted to present the venue as fun, memorable and organised with a passion for throwing brilliant events. There is no better way to highlight this than by using video to show potential business what an event held at Perth Racecourse looks like.
Video is also an extremely useful resource for websites. Indeed, sites which include video are 53 times more likely to appear on the first page of Google search results.
And with Perth Racecourse relaunching its website later this year, this video is perfectly timed to help play a part in boost the site’s ranking on search engines.
FIND OUT HOW OUR PUBLIC RELATIONS AGENCY CAN HELP YOU WITH PR VIDEO AND OTHER PR SERVICES
We’ve got huge experience producing video for scores of businesses, including major legal firms, hotels, dental experts, caterers and many, many more.
Find out how you could give your business a massive boost by seeing your company’s stories told to the right audience in newspapers, TV and radio, influential websites – in words, pictures and video.
Contact us on 0131 561 2244 or fill in the simple form below and we’ll get straight back to you:
So how can we help?
If you have any comments or questions, please contact us.