Commsworld take news video into their own hands
How a PR news video makes attractive content for your website
Our client, Commsworld has announced a substantial growth in revenue, with 2015 set to be the most successful year in its history.
The network, telephony and internet service provider (ISP) started the year on track to post £10m revenue, however the ensuing months have resulted in significant developments in the growth of the business, leading to a 28 per cent growth on that forecast.
To extend the reach of Commsworld monumental growth, Holyrood PR filmed a short interview with Commsworld CEO Ricky Nicol, edited it into a digestible news video release, to send to online news outlets. To date, the news video has appeared alongside the press release on Scottish Business News network (SBNN), who comment and report on all business news across Scotland.
But why should we stop there? We went back to Commsworld who saw the true value of the video release, and wanted their own version of the video, with their brand featuring throughout, to place proudly on their website and promote on their social media channels.
With video expected to make up 80% of the world’s internet traffic by 2019, it’s never too early to produce and promote videos that will highlight important news stories about your business, that will attract new customers to your website, at the same time rewarding your website’s SEO for hosting everyone’s favourite type of media content.
News video and press releases that go hand in hand with your business