How our social care PR experts helped Bield celebrate its 50th anniversary in the middle of a pandemic
WHILE keen to celebrate its 50th year of operation, Bield Housing and Care also found itself in the midst of the 2021 lockdown.
Despite the strict pandemic restrictions, our social care PR team helped Bield think outside of the box and create a ‘Big Night In’ to commemorate the event.
The ‘Big Night In’ celebrates all of Bield’s work over the half centure and contains fond memories and stories for staff and customers to revisit and remember.
As well as this, the video also features several personal congratulations messages from some of Scotland’s famous faces, including, National Clinical Director Jason Leitch, Scottish actors Sanjeev Kohli and Mark Cox, and Hibernian FC captain David Gray.
Bield is a registered charity which grew from humble beginnings, starting out with one housing development in Bo’ness, and now provides housing services for around 20,000 older people across 23 local authority areas. It’s new strategy for property development provides housing solutions – with greater choice and flexibility – to address the needs of the current generation of older people and the next.
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