The new “Minions” film inspires the team from our Edinburgh PR Agency
Have you been overrun by minions this week? The latest outing for Dreamwork’s memorable yellow Minions has got us going “bananas” as we present the latest result and news coverage for the stories we’ve been telling for our clients.
First up we were pulling our jerseys over our heads and running to the corner flag in celebration after scoring a major media goal for our client, Invest In Perth.
It has just become the main sponsor for Scottish Premier League team St Johnstone and the new deal is aimed at bringing more investment into Perth as the club enjoys another season in the top flight – and hopefully a successful run in the Europa League.
With the help of St Johnstone player Murray Davidson, the announcement reached most of the back pages, reaching a vast ‘global’ audience, with sports stories appearing on Yahoo! and sky sports news, as well as in the Sun, the Courier and on the box with STV North News.
And our more business-focused media release earned some nice coverage in Business Quarterly online The Economic Voice website and The Scottish Business News Network.
Our new client, Good Egg Drivers, got pushed into top gear thanks to a stream of coverage from our press releases. Good Egg Drivers is a Scottish-based online resource which helps new and learner drivers to earn their licence – then make sure they keep it by driving safely.
We have been steering the headlines in the right direction after announcing its website had undergone a major revamp to make the free resources even more readily available and easy to use. It is the latest element of a £500,000 investment in the campaign since it was created four years ago.
News of this was picked up in titles, including the Edinburgh Evening News – the capital’s most trusted news source. The story was also covered on the Daily Business Group, Deadline News and Road Safety GB online.
We want to offer our biggest congratulations to our client CALA Homes, which claimed the most coveted title at this year’s Scottish Home Awards – being named House Builder of the Year 2015.
CALA Homes, the UK’s most upmarket house builder, faced competition from a host of other household names, but safely bagged the biggest prize of them all thanks to its outstanding quality and customer dedication.
And there was more reason for CALA to celebrate this week after the newly launched Glebe development in Ratho made a splash in this week’s Sunday Times as one of its “Homes of the Week”.
What results can your business get with public relations?
This has been another extraordinary week of high quality coverage for our clients. And our team of PR professionals could be writing your business story to earn a massive return of interest just like Invest in Perth, Good Egg Drivers and CALA Homes.
We believe that by telling your story in print, online, on video and on the airwaves, every business can increase their bottom line and make better places to work. Our team are ready to tell your story, so contact them here by using the contact form below or call 0131 561 4422.Contact Form