What goes behind the scenes of a PR photoshoot?


What goes behind the scenes of a PR photoshoot?


PR Photography tells story of when fashion met horse racing

AS STORYTELLERS, we believe that we can maximise the reach of any story with professional and eye-catching PR Photography. And that’s why our PR photography and PR Video team stepped up to show what goes into the making of a PR photography shoot.
The photography shoot in question, has to be the most unusual job undertaken by our PR agency – a fashion blogger and professional race horse in the middle of a wintry Princes Street Garden. We know what you’re thinking. What could this story possibly be about?
To promote Musselburgh Racecourse’s Ladies Day – the biggest highlight event in the racecourse’s year – we carefully orchestrated a partnership with Musselburgh Racecourse and Edinburgh Fashion Week, where we shared the latest fashion trends to help race goers dress to impress.
So how did we coin together these elements. Our expert PR team, knew instinctively that we need to set the scene with Edinburgh as backdrop. We also wanted to get a four legged-friend from Musselburgh Racecourse in our suite of PR photography, which meant we needed to be outside. The ideal place was obviously Princes Street Gardens, with Edinburgh Castle high in the background.
All that was left was to get bring our horse and our fashion blogger together for their close up. View all of the photography here.
By the end of the day we had a suite of media-ready PR photography. And as for the results, they speak for themselves – the story with our photography generated coverage reaching a potential of 63,000 readers in Edinburgh and East Lothian. Find out more here in our extensive media coverage report.


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