Sneak peek video boosts campaign momentum thanks to digital PR experts

IN CELEBRATION of Scotland’s fishing heritage, the Scottish Fishermen’s Federation embarked on a visually powerful campaign, ‘Pride in the Seas’, announced by a cinematic trailer thanks to our digital PR experts.

The campaign, brought to life by the talented Scottish photographer Ian Georgeson, captures the essence of individuals across the fishing sector. From Shetland’s windswept coasts to Berwickshire’s bustling harbours, the trailer that features some of Ian’s drone footage, offers a sneak peek into the stories and faces of those who form the backbone of this industry.

Our goal was straightforward – to craft a campaign that stands out visually and captures the audience’s attention. The trailer was designed to pique interest and build anticipation for the ‘Pride in the Seas’ project by showcasing the beauty of the fishing sector.

By leveraging the power of social media, both through organic posts and targeted paid ads on Meta, we aimed to maximise the trailer’s reach, achieving the following results:

Organic:

• 3,221 accounts reached
• 2,585 views
• 216 engagements
• 18 shares

Paid (7-day duration):

• 37,006 accounts reached
• 20,165 video plays
• 2,532 link clicks
• 331 reactions
• 31 post shares
• 8 post saves

Each shot was chosen to not only hint at the larger narrative but also to connect with viewers on a personal level, inviting them to dive deeper into the campaign.

Through the cinematic trailer, we were able to engage a broader audience and create a sense of anticipation for the main campaign. It was essential in setting the tone and providing a context for the stories we aimed to share, making the campaign more accessible and relatable to the public.

The full exhibition and case studies are now available to view on the SFF website: https://www.sff.co.uk/news/category/pride-in-the-seas

Read the original release:

Exhibition captures the pride within Scotland’s fishing sector 

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