Unusual Race Course proposal favourite amongst the press
Saturday, December 5th, 2015
on behalf of Musselburgh Racecourse
Love story which captured the heart of Scotland’s media was the biggest winner on the day at Musselburgh Racecourse
Love was in the air at Musselburgh Racecourse when a man who fancied his chances got down on one knee to make a surprise marriage proposal.
Racegoers watched open mouthed as Scott Cunningham took centre stage in the parade ring after the opening race to ask Danielle Anderson, his girlfriend of just over one year, to marry him.
At Holyrood PR we believe that stories are at the heart of every business, so when we found out that love-struck Scott would be hedging his bets with this unusual racecourse proposal we were quick to step in and tell the story.
We arranged for video and photographs to be taken on the couples special day and sent out a press release which was quickly picked up by a host of different news publications.
Key local titles Edinburgh Evening News, The Edinburgh Reporter, Deadline News, East Lothian Courier and East Lothian News all featured the story reaching a potential audience of 125,472 people and placing Musselburgh Racecourse in front of it’s target audience highlighting the great events they host throughout the year.
Falkirk Herald and Cumbernauld News also featured the story, spreading Musselburgh Race Course’s key messages further afield and encouraging others to attend the stylish race course.
Leading business publication The Economic Voice also told the story of this heart felt proposal providing a further 82,530 opportunities, in particular among Scotland’s leading business professionals.
This fantastic coverage kick started our PR campaign for Musselburgh Racecourse. To find out more about our work so far with them visit their dedicated client hub.
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Private: Sarah Fairley
Sarah Fairley delivers an impressively wide suite of digital services to clients of Holyrood PR, the leading public relations agency in Edinburgh. At every stage her focus is on making sure that content shared on blogs, YouTube and social media platforms like Twitter and LinkeIn delivers real business value to clients of the Scottish PR agency.View Private:'s Profile
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