Social care PR experts take story of transformational housing project to new heights
A TECH-focused independent living specialist has celebrated a key milestone in its biggest ever Scottish development – with a little help from our social care PR team.
Blackwood, which is celebrating 50 years of providing housing and care across Scotland, has appointed local firm Campion Homes as lead contractor to deliver 66 specialist new homes in Dundee.
We recognised the potential in this landmark – and showed that media could not get enough of this success story delivering fantastic results which included.
- 25 items of coverage, including 19 pieces of specialist coverage
- Creating 1,702,525 opportunities to see
- National Highlights: Daily Record, Deadline News, Sunday Mail
- Local coverage reached a potential audience of 129,842
- Social media coverage reached a potential audience of 27,462 on Twitter and 23,079 on LinkedIn
The specially designed and purpose-built new homes offer adapted accommodation for people living with disabilities or issues conditions related to ageing. Blackwood has won industry-wide plaudits for its pioneering design.
Delivering the new development in Dundee’s Charleston area is part of the £17.5m Peoplehood project. The much-needed homes will contribute greatly to Dundee’s waiting list for adapted accommodation, bringing the list down by nearly 50%.
We knew that such a positive story would be popular both locally and nationally, but that it would take a focused campaign to bring the story to the right audiences.
To bring the story’s key messages alive, we conducted in-depth interviews with Blackwood’s Care Development & Commercial Director, as well as the Commercial Director with Campion Homes.
Read the full, original story in our social care PR media release:
For more information about Blackwood, visit: blackwoodgroup.org.uk/
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