Top coverage for Musselburgh Racecourse as Hospitality PR pays off
Wednesday, January 6th, 2016
on behalf of Musselburgh Racecourse
Musselburgh is the big winner thanks to a safe bet on hospitality PR experts
ONE OF the UK’s most stylish race venues, Musselburgh Racecourse, achieved fantastic coverage for its popular New Years Day race meeting.
The annual fixture was extra special as it kick started the racecourse’s Bicentenary year.
To celebrate, the first 200 racegoers were given a golden envelope and treated to exclusive prizes upon entry – a concept conceived and delivered by the hospitality PR team at Holyrood PR in Scotland.
Racing enthusiasts were also able to enjoy popular races including the Totepool Hogmaneigh Handicap Hurdle and Totepool Scottish Premier Steeple Chase throughout the day.
A seasonal twist to the afternoon was the chance to soak in the atmosphere of one of the most historic athletic events in the world, the 147th New Year Sprint, which attracts athletes from across the country to compete for the £4000 prize money.
Coverage started to build quickly with the release appearing online on theedinburghreporter.co.uk after just a matter of hours of being issued.
Key titles such as the Edinburgh Evening News and Border Telegraph also featured the release highlighting the key attractions of the Totepool New Year’s Day meeting. The potential audience of these publications combined is over 35,000.
The coverage didn’t end there with the release also appearing online on Edinburghnews.scotsman – a potential audience of over 10,000 people as well as on Dailybusinessgroup.com, Heraldscotland.com and Thescotsman.com – a huge combined audience of over 600,000.
By making ripples across local press, as well as a variety of different news outlets reaching diverse sectors, our expert Edinburgh PR team ensured the wide sharing of Musselburgh Racecourse’s positive ethos – which aims to encourage people to visit the racecourse, educate them on professional horse racing and provide fun days out for keen racing enthusiasts.
Musselburgh is firmly established as one of the UK’s most stylish racecourses, hosting 28 Flat and Jump meetings each year, including the hugely popular Stobo Castle Ladies Day.
The 5 star VisitScotland venue is popular with racing enthusiasts and is also firmly established with both families and corporate clients.
Events like the Totepool New Year’s Day Race Meeting and the Scottish Cheltenham Trials in February are helping it attract a more diverse audience.
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Ainsley Piggott joined award winning Holyrood PR in Scotland with three years industry knowledge behind her having previously worked on well known consumer PR accounts such as Asda, Greggs and DFSView Private:'s Profile
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