Scottish health watchdog sinks its teeth into national press
Wednesday, April 9th, 2014
on behalf of Healthcare Improvement Scotland
A range of recommendations issued by the Scottish Intercollegiate Guidelines Network (SIGN), earned headlines that the choice of toothpaste can influence how effectively dental decay is prevented, according to new advice to be issued to dental professionals.
The advice stresses that parents can play the greatest role in preventing tooth decay by ensuring rigid, daily discipline over brushing of their children’s teeth, an initiative is lead by Healthcare Improvement Scotland. Dental health in Scotland has shown a steady improvement since the 1980s. With a proportion of primary one pupils with no obvious dental decay has risen from 42% in 1988 to 73% in 2013.
The story grabbed an array of headlines, coverage of the individual stories can be seen by here; The Scotsman print and online, The Daily Record, The Sun and specialist dentistry blog Hampshire Against Fluoridation.
The coverage showcased the hard work of SIGN and Healthcare Improvement Scotland to improve the patient care across the Scotland.
This was achieved as part of an ongoing PR campaign by Holyrood PR – the full story is in the original press release.
If you are interested in this kind of media coverage for your business, contact us to for more information.
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